"It’s-a me,
Jas!
I’m Jas, a UX & Content Design Leader who gets a kick out of advocating design practices to solve user problems and drive business growth.
Let’s start at the beginning…
I bet you didn't know that I wanted to be a pilot! Yep, that's right. But life happened, and things changed, so I started a journey into UX, which has taken me from a UX Content Designer to a leader in UX.
With great power comes...
As a UX leader, I wake up and work with incredible teams to create user-centric products. I've grown UX and Content Design maturity using user-centric methodologies, leading to business growth.
Alas, I'm no Jedi...
So, I use my strategic mindset to show off my Jedi UX and Content skills to elevate UX and product strategies within forward-thinking organisations, balancing user and business needs.
I love to solve user problems through UX & Content Design, making the digital space easy and simple to use.
What I bring to the table…
Innovation
Good user experience starts by understanding user needs so we can craft experiences that resonate and drive engagement that leads to business growth.
Leadership
A good UX vision is clear, simple, and easy to understand. A good leader creates that with the team and brings them on board because UX is a team sport.
Growth
Change is a natural part of life. It helps us stay ahead. Understanding how to adapt to change and user behaviour gives UX its competitive edge.
Excellence
From content strategy to UX and service design, I roll my sleeves up and get stuck in. I love to learn and try new things. It sparks my thinking and keeps me on my toes.
