It’s-a me,

Jas!

I wanted to be a pilot…

But life happened, things changed, and I became curious about UX. From a UX Content Designer to a leader in UX, I solve user problems with design thinking.

With great power...

I get to wake up and work with incredible teams. I've matured content design and grown a UX design team using user-centric methodologies that dive business growth.

But, I'm no Jedi...

And so, I use a strategic mindset to show off the value of UX and content back to stakeholders driving product strategies and innovation.

Innovation

Good user experience starts by understanding user needs and business goals. I craft experiences that are easy to understand and drive business growth.

Leadership

UX need a good vision. It should be clear, simple, and easy to understand. I create this with the team because UX is a team sport.

Excellence

From strategy to service design, I get stuck in. I love to learn and try new things. It sparks my thinking, keeps me on my toes and opens me up to new ideas